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Research papers

A field oriented approach to competitor analysis in the pharmaceutical and other healthcare business

Competitor analysis plays an important role in the development of competitive strategy - an important element of strategic planning. To be effective, competitor analysis should be very focused. The surest way to loose management's attention is to...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: James Hickey
May 3, 1971
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Citation

Hickey, J. (1971a, May 03). A field oriented approach to competitor analysis in the pharmaceutical and other healthcare business. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-field-oriented-approach-to-competitor-analysis-in-the-pharmaceutical-and-other-healthcare-business